The myth, the mood, the mind

About Me

my essence

I’m Seven Simoni Lawson — a creator, curator, and visionary blending beauty, lifestyle, and energy into art. My world lives at the intersection of elegance and intention, where every look, word, and moment reflects the balance between softness and strength. I believe beauty isn’t just seen — it’s felt. It’s how you move, what you create, and the energy you leave behind.

This space is my creative sanctuary. A mix of everything I love and live for. From skincare and makeup to travel, manifestation, and daily rituals, everything I share is something I genuinely use or believe in. My goal is to inspire confidence, calm, and craft creativity while reminding you that discipline and self-expression are both acts of self-love.

Beyond this site, I’m the Executive Director of Five Fifths, a nonprofit nurturing imagination and innovation, and the founder of Five Fifths Lounge, New Jersey’s first Black-owned esports and creative gaming hub. Both represent what I stand for — community, empowerment, and beauty in every form. Welcome to my world, where vision meets vibe.

Frequently Asked Questions

Find answers to commonly asked questions about myself or the communities I serve.

Is your name actually Seven?

Yes. It is my middle name but I’ve been called Seven since my childhood. It’s been so long, I don’t know another way to be addressed.

How can I contact you directly?

You can reach me through the contact form on my site or by email. I read everything myself, though responses may take a little time. For collaborations or press inquiries, please include all relevant details in your message.

How did you come up with your brand name, Five Fifths?

It represents wholeness and the belief that we are already complete, creative, and powerful. Everything I build under that name is rooted in empowerment and community.

Do you do everything yourself?

Mostly, yes, I have people that support me and volunteer for tasks but I create, plan, and curate everything from concepts to visuals on my own. It’s all about authenticity. I like my voice and my vision to be felt in every detail.

How can I support your work?

Visit my wishlist tab to discover meaningful ways to support my work directly and contribute to the growth of both brands.

What’s something people are always surprised to learn about you?

That I’m deeply introverted. I can command a room, but I’ll need to recharge in solitude soon enough.